Beetle-free and totally edible. When MooGoo were looking at how to add a subtle and natural colour to their lip balm, they found that most other brands used "Cochineal" as their natural red colouring. This can also be called "Carmine", "Natural Colours" or "Natural Red Number 4". This is made by boiling Cochineal insects in water and extracting the red dye from the insects as it breaks down. Although there is nothing wrong with this (except if you are a Cochineal beetle), it made the team at MooGoo feel a bit funny about having bug residue on their lips and so they looked for something nicer.
Made with edible ingredients, because everything on the lips eventually gets eaten.